INDUSTRY INSIGHTS

Astrology API Market Size 2026: Industry Analysis

$850M market growing at 45% CAGR. India dominates with 65% share. Complete breakdown by segment and region.

January 7, 2026 - 15 min read

Executive Summary

$850M

2026 Market Size

45%

CAGR 2024-2028

$2.1B

2028 Projection

Market Breakdown by Segment

Segment 2026 Revenue % Share Growth Rate
Matrimonial Integration$280M33%52%
Standalone Astrology Apps$220M26%38%
Panchang/Calendar Apps$150M18%42%
Wellness/Lifestyle Apps$120M14%65%
Media/Content Publishers$80M9%28%

Regional Distribution

India

65% ($553M)

800M+ Vedic astrology believers. Highest engagement in matrimonial segment.

Southeast Asia

15% ($128M)

Strong Hindu populations in Indonesia, Malaysia, Singapore. Growing Vedic interest.

Western Markets

12% ($102M)

US, UK, Europe. Western tropical astrology dominant. Growing Vedic curiosity.

Rest of World

8% ($68M)

Latin America, Middle East, Africa. Emerging markets with high growth potential.

Growth Drivers

AI Integration

Natural language queries and personalized insights driving premium adoption.

Smartphone Penetration

700M smartphone users in India. Mobile-first astrology consumption.

Gen-Z Interest

Millennials and Gen-Z embracing astrology for self-discovery.

API Democratization

Low-cost APIs enabling startups to add astrology features easily.

Competitive Landscape

The API market is fragmented with players across different segments:

  • Vedika: Only AI-native API. Strong in B2B integration. 22 languages.
  • Prokerala: Legacy player. Good endpoint coverage. No AI.
  • AstroAPI.com: Western astrology focus. Limited Vedic support.
  • VedicAstroAPI: Basic Vedic calculations. Limited features.
  • Regional players: Kundli Software, Jagannath Hora (desktop-focused).

Investment Opportunities

High-Growth Segments to Watch

  1. AI Astrology Chatbots: 85% CAGR. Conversational interfaces.
  2. Embedded Astrology: 72% CAGR. Non-astrology apps adding features.
  3. Regional Language Apps: 58% CAGR. Hindi, Tamil, Telugu markets.
  4. Wellness Integration: 65% CAGR. Astrology + meditation + fitness.

2028 Projections

  • Market size: $2.1B (2.5x growth from 2026)
  • AI-powered: 70% of API calls will involve AI by 2028
  • Consolidation: Top 3 players will control 60% market share
  • Enterprise adoption: Fortune 500 companies embedding astrology

Capture Market Share with Vedika

Position your app in the fastest-growing segment. AI-powered, accurate calculations, 22 languages, developer-friendly pricing.

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