USE CASE
Matrimonial Site Astrology: Boost Engagement Significantly
Add kundli matching and compatibility features to your matrimonial platform. Increase premium conversions.
January 7, 2026
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14 min read
Why Astrology Matters for Matrimony
In India, 75% of arranged marriages involve kundli matching. Adding astrology features to your matrimonial site:
- Higher engagement on profiles with compatibility scores
- Improved premium conversion when astrology is a paid feature
- Increased time on site for users viewing compatibility reports
- Trust signal for traditional Indian families
Features to Add
36 Gunas Score
Show compatibility percentage on profile cards. "85% Match"
Detailed Compatibility Report
Premium feature: Full Ashtakoota breakdown with each koota explanation.
Dosha Alerts
Show Mangal/Nadi dosha warnings with compatibility notes.
Kundli Download
Generate PDF kundli for users to share with family.
Integration Points
- Profile Creation: Collect birth details (date, time, place)
- Profile Card: Show compatibility % with current user
- Search Results: Sort/filter by compatibility score
- Profile View: "Check Kundli Compatibility" CTA
- Premium Feature: Detailed report behind paywall
Monetization Strategy
Freemium
Free: Basic compatibility %. Premium: Full report, dosha details.
Per-Report
Charge $2-5 per detailed compatibility report.
Add Astrology to Your Matrimonial Site
Matrimonial platforms use Vedika for kundli matching. Simple API, accurate calculations, 30 languages.
Get Free API Key