USE CASE

Matrimonial Site Astrology: Boost Engagement by 340%

Add kundli matching and compatibility features to your matrimonial platform. Increase premium conversions.

January 7, 2026 - 14 min read

Why Astrology Matters for Matrimony

In India, 75% of arranged marriages involve kundli matching. Adding astrology features to your matrimonial site:

  • 340% higher engagement on profiles with compatibility scores
  • 45% higher premium conversion when astrology is a paid feature
  • 60% more time on site for users viewing compatibility reports
  • Trust signal for traditional Indian families

Features to Add

36 Gunas Score

Show compatibility percentage on profile cards. "85% Match"

Detailed Compatibility Report

Premium feature: Full Ashtakoota breakdown with each koota explanation.

Dosha Alerts

Show Mangal/Nadi dosha warnings with compatibility notes.

Kundli Download

Generate PDF kundli for users to share with family.

Integration Points

  1. Profile Creation: Collect birth details (date, time, place)
  2. Profile Card: Show compatibility % with current user
  3. Search Results: Sort/filter by compatibility score
  4. Profile View: "Check Kundli Compatibility" CTA
  5. Premium Feature: Detailed report behind paywall

Monetization Strategy

Freemium

Free: Basic compatibility %. Premium: Full report, dosha details.

Per-Report

Charge $2-5 per detailed compatibility report.

Add Astrology to Your Matrimonial Site

100+ matrimonial platforms use Vedika for kundli matching. Simple API, accurate calculations, 22 languages.

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